Many coaching and change intervention approaches promulgate this model of experience by applying the 'amoeba theory' of coaching. >>

According to this theory (from James Flaherty's book Coaching: Evoking Excellence in Others), we effect change in others either by poking them with a pin (to get them to move away from some behavior), or by tempting them with sugar (to get them to move toward a desired behavior).

The underlying assumption is that people can be moved to change by intervening in their behavior.

By this approach, we reverse-engineer a desired set of behaviors from the outcome we want to produce.

Bonuses, threats, cajoling, and motivational seminars are among the techniques used to get people to change their behavior.

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