There is only one problem with this model of change: it doesn't work. >>

1. It forces a response to particular change, rather than coexistence within a change culture.

2. It renders people dependent on the source of the intervention and weakens their ability to be self-generating.

3. It places the emphasis on a person's "will power" and "intention," which tends to be an unreliable source for change.

The change-by-improving-behavior model acts as a push system. It demands rather than invites. It forces people into a state of internal conflict, leading them to feel that there is something about themselves which they need to change.

But if we look at the source of motivation -- at the source of high performance -- it may be that something entirely different is going on. Something that cannot be accounted for by the traditional dualistic view of things and the change-by-improvement model which it underlies.

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